Tuesday, August 25, 2020

Audit Planning Business Implementation

Question: Depict about the Audit Planning for Business Implementation. Answer: The Audit Planning is directed toward the start of the review procedure with the goal that the general review technique could be actualized. It encourages the examiner to guarantee that suitable consideration is given in various territories; the issues are recognized immediately and the work is fittingly organized. According to Para 9 of ASA 300, it is expressed that the review plan created by the reviewer ought to incorporate the nature, timing and degree of evaluation and review methodology (Carson et al., 2016). In the given cases, the fundamental review arranging issues that ought to be tended to in the review arranging archives are recognized and talked about beneath. a) The City Ltd is a property designer that has at present numerous activities in progress. In any case, the organization has neglected to make sure about any purchasers for the tasks. In such a circumstance, the evaluator should check the way wherein the work in progress is treated in the fiscal summary of the organization. The properties are under development so they can be sold consequently the work in progress is in the idea of stock (Steyn, 2013). The review arranging ought to incorporate physical check of properties a work in progress with the goal that the presence of such properties reflected in the fiscal report can be recognized. The issue of proper order of stock ought to be recognized in the review plan. The reviewer ought to check whether the properties that are booked to be finished following a year are delegated noncurrent inventories. The third issue that the review arranging must recognize is the strategy for finding out the estimation of work in progress. The AASB 102 in Para 9 it is expressed that the inventories can be estimated at the lower of cost or net feasible worth (Sin et al., 2015). The review arranging ought to give suitable methodology with the goal that the strategy utilized for esteeming the stock could be distinguished. In light of the above conversation the three review arranging issues that should be tended to in the review arranging archives are presence of the property a work in progress, order and valuation of property a work in progress in the fiscal report (Jones et al., 2012). b) In the given case, Web Ltd has bought new programming that is helpful for budgetary investigation and the board announcing. The money related investigation and reports gave by the product goes about as a reason for settling on significant monetary choices. Subsequently, it is significant for an evaluator to confirm the validness of the report created by the product. The review arranging record ought to incorporate technique with the goal that the inspector can get a comprehension of the working of the product (Singh et al., 2014). This comprehension can be gotten after the reviewer runs a test check of the product and assesses the outcome. On the off chance that the aftereffect of the test recommends that the report and examination created by the product is right then the evaluator isn't required to lead further review method in a similar issue. The reviewer in such a case can depend on the aftereffect of the product and the choice taken dependent on the consequence of the product. T hen again, if the aftereffect of the test led by the examiner on the product isn't palatable. At that point the examiner should design further review strategy to discover the explanation behind such confuse in result (Karaibrahimoglu Cangarli, 2015). The examiner is likewise required to audit the choice that the administration has made dependent on the report of the product. In view of the above conversation it very well may be said that the review arranging issues that ought to be remembered for the review arranging records are trying of the accuracy of programming. Moreover in the event that, the product isn't working appropriately then further review methodology for assessing the choice made dependent on the aftereffect of the product. c) In the given case, Beauty Pty Ltd is a maker of skin and corrective items. The organization built up a retail outlet abroad for selling the items. The organization has moved stock in abroad outlet with the goal that the lead-time for conveying products can be decreased and the stock can be utilized as an example for showcasing (Alzeban and Sawan, 2016). The perception of stock is a worthy inspecting strategy yet if there should be an occurrence of stock that are abroad it is beyond the realm of imagination. Consequently, in such a case the inspector ought to check the amount of shutting stock in different abroad outlets. So as to do so the organization ought to build up an arrangement to check the records identifying with products moved to the outlets, records sent by the outlets of merchandise sold or utilized as promoting material and the end stock according to the record sent by the out let. The previously mentioned archives ought to be accommodated to set up whether there are any errors. On the off chance that any errors are discovered, at that point the arranging record for review ought to incorporate further review methods (Powell et al., 2013). The reviewer ought to confirm that the things of stock that are utilized as test for promoting is treated as notice costs. In light of the above conversation it very well may be reasoned that there are two issues that the examiner should address in its arranging records this are compromise of inventories abroad and bookkeeping treatment of inventories utilized as advertising tests. 2. a) The ASA 330 The Auditors Response to Assessed Risks in Para 4 the importance of the terms meaningful review technique and trial of control is given. The review methods that are intended to identify material error at the air circulation level are known as meaningful review system. The meaningful review strategies incorporates trial of subtleties and considerable diagnostic strategy. The review methodology that are intended to assess the adequacy of control in distinguishing, adjusting and forestalling material misquote at the declaration level is known as trial of control. In Para 6 of the ASA 330 it is expressed that the reviewer will structure and play out the review strategies relying upon the surveyed danger of material misquote at the attestation level (Cashin et al., 2015). The reviewer will perform trial of control if the inspectors appraisal of material hazard incorporates a desire that the controls are working viably. Likewise, it is accepted by the examiner that the consider able review technique alone isn't adequate by the reviewer to give adequate review proof at the attestation level. The examiner will perform considerable review strategies independent of the evaluation of danger of material misquote at the statement level. b) Three sorts of hazard inborn hazard, control hazard and location chance have been distinguished in the given case. The hazard that is natural to the examining technique is known as inborn hazard. There is a hazard that the interior control framework may not be adequate to forestall or identify material misquote and it is known as control chance. The hazard that the considerable review method received by the evaluator may neglect to recognize the material misquote and it is known as location chance (Friedman, 2016). The review techniques received by the evaluator is reliant on the appraisal of hazard that are recognized at the declaration level. According to Para 18 of ASA 330 it is expressed that inspector is required to perform meaningful review strategy regardless of the degree of hazard surveyed for each material class of exchange, account parity and revelation. The examiner plays out the trial of control if the evaluator expects that the built up control is adequate for identifyi ng, revising or forestalling material misquote. In the given case, the inspector played out some meaningful review method and trial of control for getting review proof identified with exposure and the presence of fund rent. The fundamental hazard appraisal method proposes that there is medium innate hazard, control hazard and discovery chance. As there is medium identification chance, so the evaluator should perform increasingly considerable review strategies (Humphrey et al., 2013). In the given case, the review systems embraced by the reviewer for estimating and deciding the culmination of deterioration costs are trial of control and least considerable review strategy. In the evaluation of hazard, it very well may be seen that there is low intrinsic hazard and control chance. Notwithstanding, the discovery hazard is high so it very well may be said that progressively considerable review strategy ought to be embraced (Humphrey et al., 2014). In the given case, noteworthy trial of control and least meaningful review strategy is performed for acquiring review proof identifying with rights and commitments identifying with vehicles. The hazard evaluation recommends that there is low characteristic hazard, medium control hazard and high discovery chance. As discovery hazard is high so progressively broad meaningful, review methodology ought to be performed. Then again, as the control hazard is medium so less dependence ought to be set in the trial of inside control (Kumar Mohan, 2016). In the given case for review of valuation of vehicles, complete dependence was set on meaningful technique. The hazard evaluation methodology recommend that there is high control chance so the choice to not to receive trial of control is supported. c) The review techniques that ought to be embraced for confirming the deterioration costs are: The inspector ought to check the initial parity of the fixed resources from the reviewed accounting report of earlier year; The reviewer should check the money proclamation and bank explanation to find out whether any benefits have been bought in the present year; The reviewer ought to confirm the deterioration technique utilized in the present year with the earlier year; The calculation of deterioration ought to be checked; It ought to be checked that the devaluation is properly reflected in the fiscal report; 3. The monetary report or budget report is the proper record of budgetary movement of an association. In this report or explanation, the budgetary I

Saturday, August 22, 2020

Systematically Quote Pricing Goods Services â€Myasignmenthelp.Com

Question: Talk About The Systematically Quote Pricing Goods Services? Answer: Presentation: Globalization has improved the manners by which financial exchange happens all through the world by advancing a greater amount of universal exchange. Alongside headway in exchange came the need to deliberately cite valuing of products and ventures. The idea of versatility has helped the representatives in doing as such. Universal exchange offered ascend to the idea of total favorable position and relative preferred position (Helpman Razin, 2014). The hypothesis as put sent by Adam Smith discusses the main factor dependent on which any nation decides to create merchandise and enterprises. Here the idea of value versatility and various kinds of preferences has been clarified to address the given inquiry. Cost of products dependent on Price Elasticity of Demand Value flexibility of interest shows the adjustments in the interest of any products and ventures because of the adjustment in the cost of the equivalent, ceteris parebus. It is estimated as the proportion of rate changes of requested amount to that of value (Pigou, 2013). In the event that the numerical worth is more prominent than 1, at that point the great is value flexible in nature and in the event that it is lesser than 1, it is inelastic. Cost Amount Versatility = Versatility = 1 Versatility = 0 Figure 1: Price Elasticity of Demand Source: Created by the Author In the above figure the value versatility has been appeared. Where flexibility is 0, the interest for merchandise doesn't rely upon the cost and where versatility is , the interest vacillates to an extraordinary level with minute change in cost. The principle thought process of any maker is to expand their income either by expanding the cost or by expanding the amount sold. On the off chance that the great is important products with no or not many substitute, at that point expanding the cost won't have a tremendous effect in the amount bought along these lines boosting the income (Mankiw, 2014). At the end of the day, when request is inelastic, the maker can provide greater expense estimate to expand their income. On other hand, if the merchandise sold has effectively accessible substitutes or is of sumptuous sort, at that point change in cost will incredibly influence the adjustment in amount requested. In such a case the maker attempts to keep cost low in order to pull in client base towards their items and augment benefit through an expansion in deals volume. Total versus Comparative Advantage The essential contrast between total favorable position and relative bit of leeway is that the previous features the capacity of a country to create merchandise and ventures at lower per unit cost than its contending country. The later features a countries capacity to carry on their creation at lower opportunity cost. Another contrast between these two ideas is that supreme preferred position is valuable for one exchanging accomplice and regularly country probably won't be profited. Relative favorable position on other hand is commonly gainful for both the country occupied with worldwide exchange (Gopinath, Helpman, Rogoff, 2014). The model underneath delineates the distinction further: Nation Trucks created every day Vehicles created every day India 3 3 US 2 1 In the table above it tends to be seen that India has total favorable position in creating the two trucks (as 3 2) and vehicles (as 3 1). In any case, if the open door cost is determined, Nation Truck Vehicles India 1 Car 1 Truck US 0.5 Car 2 Truck Here it is seen that India has lower opportunity cost in creating Car than U.S. (as 1 2). On other hand U.S. has lower opportunity cost in delivering trucks (as 0.5 1). Thus, if exchange happens, India would decide to deliver vehicles and U.S. would create trucks. End: The two distinct ideas quickly talked about above gives us just a brief look at the manners by which collaboration among various country works in keeping up a worldwide exchange situation. In any case, the global exchange itself is such a gigantic and complex methodology that to comprehend it requires a point by point study and research of the equivalent References Gopinath, G., Helpman, E., Rogoff, K. (2014). Handbook of universal financial aspects (Vol. 4). Elsevier. Helpman, E., Razin, A. (2014). A hypothesis of universal exchange under vulnerability. Scholarly Press. Mankiw, N. G. (2014). Basics of financial aspects. Cengage learning. Pigou, A. C. (2013). The financial aspects of government assistance. Palgrave Macmillan.

Tuesday, July 28, 2020

Job Search Myth You Dont Need a Cover Letter

Job Search Myth You Don’t Need a Cover Letter Just about every client I work with lately brings up the rumor they’ve heard that no one reads cover letters anymore.   This rumor is ONLY a rumor and if you take action based on it, you will shoot yourself in the foot in your job search. In a recent article posted on Work Coach Cafe, “15 Job Search Tips from a Guy Who Just Got a Job,” a successful job seeker named John relates how the CEO of a company personally reached out to him to thank him for sending a cover letter!   In fact, John was the ONLY candidate to send a cover letter, most likely because everyone else believed the rumor that cover letters never get read.   John made an impression. This topic is also covered on Great Resumes Fast in “Cover Letters: Does Anybody Read Those Anymore?” The author points out that the cover letter is your opportunity to show genuine interest and to make a case that you are specifically qualified for this job. Why would you tailor your resume to a job and then write a generic cover letter?   If you are truly interested in a position, it is worth your time to write a unique letter to the company about who you are and why you would make a difference for that company.   Do not write a generic cover letter and send it along with a generic or somewhat tailored resume to zillions of job listings, hoping that you‘ll somehow win the numbers game. That is NOT the way to get a job! Instead, begin building a relationship right from the start with the company that might be your future employer.   Imagine yourself in this job and write down what you will bring to the position.   Sell yourself. Anyone can spot a cover letter that is really just a mail merge.   Remember…   you are a human being and, if you get past the computer scanners, so is the person who reads your cover letter.   By writing a custom letter, you reveal your humanity and respect the humanity of the HR person or hiring manager.   If you begin early to develop a relationship with that person, you are in great shape to be asked for an interview. For help with a great cover letter and resume, contact The Essay Expert.

Friday, May 22, 2020

Evolution And How Does It Happen - 1064 Words

Andrew Briseno Yang Biology XL Period 3 5/3/15 Evolution Research Paper What is evolution and how does it happen? There are two ways of evolution taking place. There is microevolution and macroevolution. Microevolution is gene frequency. Macroevolution is speciation. There are two types of barriers that can be formed that would cause speciation to occur. Allopatric speciation is a physical barrier that separates a species long enough for speciation, such as a dam that was built. Sympatric speciation is speciation occurs without a geographic separation, such a mutation that caused a bird to sing a different song. Mutation can happen in many different ways. There is chromosomal alterations such as deletion, duplication, inversion,†¦show more content†¦Competition is when organisms compete for resources. Not all organisms are created equal. This differences in the organism s fitness is called differential in fitness. How does this apply to humans? Humans are mutating right now. Some are caused by genes, while some are caused by the environment. Dwa rfism is usually caused by genes, and will make the person small in stature. Osteoporosis is usually caused by the environment, and will the person s bones weak and brittle. Dwarfism is usually caused by genes. Achondroplasia is a skeletal condition which causes dwarfism. Some adult heights were recorded as short as 64 cm. Some Dwarfs can be proportionate or disproportionate. This is usually because of the inhibition of the development of bones. Dwarfism is caused by the FGFR3 gene. A person with achondroplasia and with two average-size parents received one mutated copy of the gene and one normal copy of the gene. A person with achondroplasia may pass along either a mutated or normal gene to their own children. There is no real, all around treatment, due to the skeletal disorders, but in certain cases of pituitary dwarfism, it can be treated by giving human growth hormone. Since the bones grow if different ways, sometimes surgeries that can correct some of the displacement of the bones are needed. This is usually done with limbs and mainly the spinal cord. Osteoporosis causes bones to become weak and brittle, usually because the wear and tear of

Saturday, May 9, 2020

Can A Military Force Suppress And Overcome An Idea

C1C Levi Fry Dr. McGuire English 411-M2 22 Sep 2016 Word Count: 1864 2000 lbs. Context Essay Draft Can a military force suppress and overcome an idea? That is one of the questions raised by Brian Turner’s poem â€Å"2,000 lbs.† which takes place in Ashur Square, Mosul, a city in Iraq. Those who fight in the name of Islam do so to save their country from perceived oppression. Even yet, suicide bombers are not always fighting in the name of Islam. Some have personal reasons to commit violent acts, and these reasons are not always known. For this reason, defeating terrorism and putting an end to suicide bombings with a military force is not possible, as terrorism is an existential condition. Suicide bombers are often dehumanized for their actions, but it is incorrect to assume that their acts are emotionless and without reason. In the first scene, Turner begins by focusing in on the hand of the suicide bomber. He describes the hand of the bomber as being â€Å"white-knuckled and tight, glossy with sweat† (Turner 1). According to the Oxford English Diction ary, to be white-knuckled means, â€Å"having white knuckles; (transf. and fig.) tense from barely contained emotion, esp. fear or suspense† (â€Å"White†). Turner is recognizing the emotions of the bomber. Regardless of whether he is excited, spiteful, or fearful, the bomber has sincere considerations about the act he is about to perform and is evidence of his existential tendencies. It is too simple to claim that suicide bombers areShow MoreRelatedThe Rule of the Major Generals677 Words   |  3 PagesThe Major General rule was an idea by Cromwell to help reduce the threat of royalist conspiracy and to help further his need for ‘healing and settling’. However, the rule lasted less than a year due its unpopularity and lack of support from the local gentry. In addition, the Major Generals themselves were either inconsistent in their application of the aims or were negligent in their duties. Furthermore, the unrealistic aims of the rule set them up for failure before the rule had even begun, historianRead MoreThe Enlightenment s Influence On The French Revolution885 Words   |  4 PagesMaheera Syed The Enlightenment’s Influence on the French Revolution No one could have imagined the impact that the Enlightenment would have and its long-lasting effect. The Enlightenment and its ideas became so widespread that they did not only affect France, but many other countries also. The French Revolution was directly inspired and influenced by the Enlightenment. Revolutionaries in France built their cause around the ideals of the Age of Reason. Reason, reform and modernity took hold mainlyRead MoreAwareness of Post Traumatic Stress Disorder1121 Words   |  4 PagesAwareness Of PTSD Do military veterans really get all the support they need upon returning during combat situations or does society kick their problems under the rug? First documented the 1600’s symptoms of PTSD (Post Traumatic Stress Disorder) have been identified overtime in wartime. PTSD has developed worse with soldiers over time. If it was unaware what PTSD, it’s an anxiety disorder that may develop after exposure to a terrifying event or ordeal in which severe physical harm occurred or wasRead More COLD War and the Arms Race Essay1686 Words   |  7 Pagesit achieved little success and did not threaten or suppress the Soviets from continuing to create nuclear weapons. After the Korean War, it was believed that the United States’ nuclear build-up had played a key role in achieving armistice. 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Wednesday, May 6, 2020

Motivation affects learning Free Essays

Introduction Motivating employees in an organization means helping them perform their work, compensating them for their labors, and solving problems that arise. Consequently, human resource management plays a central role in this especially since they are responsible for how people are treated in their own unique kind of organization. Effective managers are concerned about their employees. We will write a custom essay sample on Motivation affects learning or any similar topic only for you Order Now It has been revealed that by applying techniques to motivation and training, people will be inspired to examine the incentive and recognition programs. These programs can improve employees’ life. This way, proper reporting is done and the staff are not disillusioned. Managers provide reward programs promptly. It states that â€Å"When training is linked to a reward program, employees are motivated to absorb the content, and that translates it into improved performance. This paper looks into the different ways of motivation especially in the organizational aspects so that learning is facilitated and hastened. Gellerman (1992) defines motivation as the â€Å"art of helping people to focus their minds and energies on doing their work as effectively as possible.† The task is to motivate everyone, at all times, through every possible technique or approach available and apt for the situations. They need to enjoy themselves in the process. There are many questions that have to be answered, such as who are the people, what are their job tasks, how do they get paid, with whom do they work? Because of these varied and ever-changing elements in motivation, this is not a simple or easy task†.   The difficulty is that all people are different from one another in many ways; hence what might motivate one person does not necessarily work for another person – different strokes for different folks. Effects of Good Relations with Employees Good motivational techniques with the employees result in good service of the company because the employees feel good and satisfied and they deliver their service better than those who are not contented with their jobs.  By providing good human relations with the employees, they will be highly satisfied and they will be more productive.  The management that provides opportunities for the employees to grow and develop will be more successful as the employees will be challenged to do better. Employees can also feel their value when they are motivated accordingly and when they are given programs that would make them feel they deserve the job responsibility.  As a result, the workers will support the management more and in the end everybody benefits, the employees develop their potentials and gain high job satisfaction giving the management less problems and a higher productivity turnover, and in due course the business thrives. As part of your â€Å"welcome to our fastfoods business,† find out what their dreams  Ã‚   are, how they think that business should work for the customers, what they hate, and what they like. Ask how they have used technology in the past. The entrepreneur’s perception on subordinates will greatly affect decisions between the two dimensions they are going to emphasize. If they assume that their people are responsible and capable, there would be less control and leaders would put more reliance on their people. Otherwise there would be a large amount of control on their workers.   But more than the well-established organizational design and properly selected leadership style, Beer emphasized the importance of people because without the capabilities of these people, the goal of effective organization would be difficult to attain, or worse, would never be reached (Beer, Michael). Organizational behavior’s emphasis on people makes the management understand their employees more and make them committed in pursuing a common organizational goal of productivity and effectiveness. One of the strategies in building the performance of a worker is through motivation. People who are satisfied with their job are motivated to be more productive. In order for the manager to effectively motivate his employees, he must have knowledge on what determines their motivation. Again, under the principle of cause and effect, and the studies on the behavior of organization, an effective leader could formulate a motivation technique that would fit into the needs of the workers and encourage them to be more productive. Understanding what moves workers to work more productively would make the decision of the leaders in coming up with a motivational technique more acceptable to the workers and in turn would give favorable results for the whole organization. Businesses continue to succeed because of the value it places in their service and the clients.  However, without its human resources, no one will be able to deliver its service.  No technology can take the place of human resources.  The employees are the most important resource in any way.  Humans can adapt and improve, be taught and learn.  Technology will always be mere tools of humans, either using it to improve himself or to destroy himself. Good management see their employees grow in the company and as persons of their own rights.  They see them highly motivated to â€Å"achieve their goals, gain positive perspective, have that power to change, build self esteem and capacity, manage their own development and help others with theirs.† (Goleman, 2005) Moreover, they appreciate the value of building a climate of honesty, openness and trust; understand what they want from work so they can be aligned with each other in terms of expectations and aspirations; encouraging others  to do well and complimenting those who perform well and who work at best in an effective organization. (Goleman, 2005) Importance of Employee Motivation and Training People experience failure in one way or another. But if there is a positive consistency in one’s life (that is, if one consistently learns from his mistakes and mature through them to bring harmony and balance in his life), one can, for the most part, avoid repeating the same mistakes. Time is the vehicle that allows one to make course corrections, and time allows him to recover and improve. High achievers will see the future as an endless opportunity because of all they can learn and accomplish – rather than seeing doom and disaster because of missed opportunities and   â€Å"what might have been† in the past. Things are clarified and the process is checked if well understood. People are not left clueless about how things need to be done. Clearly, if the process is well understood, it stands a chance of being described and automated. A chain of reactions and influences causes a very fast ripple effect and things are controlled early on especially if it is in connection with rumor mills. But, whether it is rumors racing through the company at warp speed or a change in how people relate to each other after reorganization, one cannot help but be conscious of the effect. What is important is that things are communication well to everyone (Cheese and Thomas 2003). Based on research on entrepreneurial and diversified businesses successful firms have competitive markets that have fast, high-quality, and widely supported strategic decision making processes.   Indeed, the remarkable success of high performance teams is not the result of luck. It is the predictable outcome of intense concentration on values, proper motivation and strategies on cultivating what the German writer Goethe called â€Å"the genius, power and magic† in ourselves. We have been burdening managers for years with an impossible task, telling them they ought to motivate others single-handedly, when the most a manager can do for others is to jump-start them – inspire them. Real motivation catches internally, after the mission is clear. Peak performers draw productivity from deeper reserves that are inexhaustible – from the sources of motivation. You can tell people to value excellence. You can insist that they increase their productivity. You can emphasize the need for changing their behavior. You can attempt to train people and motivate them to upgrade their job skills and increase their effectiveness. But until an individual makes a personal commitment to achieving peak performance or makes that internal decision to excel, nothing much will happen (McClelland, D. 1955). REFERENCES Beer, Michael. â€Å"Organizational Behavior and Development.† (n.d.) Retrieved Jan. 13, 2007 at http://www.hbs.edu/faculty/Pages/search.aspx?ct=Working%20Papersmclickorder=ct:#search=’organizational%20behavior%20affects%20organization’. Cheese, P. and Thomas, B. (2003) Human Capital Measurement: How do you measure  up? Accenture, Issue 1 May 1, 2003. Retrieved Jan. 13, 2007 at: McClelland, D. (1955). Some social consequences of achievement motivation. In M.R. Jones (ed). Nebraska Symposium on Motivation. Lincoln: University of Nebraska Press. Goleman, D. Motivating Your Staff in a Time of Change. Business: The Ultimate Resource.  Perseus Publishing. 2002.  Retrieved Jan. 13, 2007 at: http://www.businessknowhow.com/manage/business4.htm How to cite Motivation affects learning, Essay examples

Tuesday, April 28, 2020

The 7Up advertisement

Advertising We will write a custom essay sample on The 7Up Advertisement specifically for you for only $16.05 $11/page Learn More One of the categories that Erving Goffman used to describe gender roles in advertising is the family. According to Goffman, proper positioning of the different members of a nuclear family can be used as a symbolization of the family’s social structure. As far as the presentation of family in commercials is concerned, Goffman concluded that the allocation of at least one girl and one boy properly symbolizes proper intra-family relations. As per Goffman’s assertion, for an advertisement employing the family category, unity is established between the boy and the father, as well as between the girl and the mother. In the 7Up advertisement above, the main marketing strategy was to present the drink as something that unifies the whole family. In the picture there is a father, mother, son and daughter, representing a nu clear family. The father is sitting closer to the son and they are engaged in the technical elements of the train on the table. The mother and daughter have been placed close together and are playing the subsidiary role of watchers. The toy train is on the table for the whole family to derive entertainment from. However, each member of the family enjoys it in his/her own unique way. This is the message that the marketers of the drink wanted to convey-that the drink is suitable for the whole family, which can be enjoyed differently by different people. This essay on The 7Up Advertisement was written and submitted by user Jagger Walter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 20, 2020

Free Essays on Sonnet 10, Adams Song, Jumper

Punk music, adult contemporary, and metaphysical poetry; it looks like these are all from different corners of the universe. Yet, â€Å"Sonnet 10† by John Donne, â€Å"Adam’s Song† by Blink 182, and â€Å"Jumper† by Third Eye Blind has a much closer relationship. These poems all agree that death can be an opportunity to a better life. John Donne (1573-1631) was one of the most renown, English poets of the Metaphysical period. An extremely religious man, Donne’s poems express his yearning for God and his obsession with salvation and death. These poems became known as the â€Å"Holy Sonnets.† For instance, Sonnet 10 emphasizes Donne’s belief in the immorality of the soul. Throughout the entire Sonnet, Donne speaks directly to death. Donne’s personification of death brings the ever so powerful and fearful being to a level equal of the common man. In the opening lines, Donne says â€Å"Death, be not proud, though some have called thee/Mighty and dreadful, for thou are not so;† Moreover, Donne believes that he cannot be killed; his body may be taken away but his soul will live on. â€Å"[P]oor death, nor yet canst thou kill me.† In the recent past, Blink-182 won a Teen Choice Award, a Blockbuster Music Award, and a MTV Award. In Europe they received an MTV Europe Award for Best New Act. They performed on Saturday Night Live and the Tonight Show (twice), appeared in American Pie and opened the Billboard Music Awards. The band also graced the covers of Rolling Stone, Alternative Press (twice), Teen People, Teen and CosmoGirl, just to name a few. With a forum of the magnitude, it is quite easy for Blink 182 to express their ideas and opinions. â€Å"Adam’s Song†, in particular is considered the most provocative and serious song they had ever written. Known for their immature behaviour and amusing lyrics, â€Å"Adam’s Song† deals with the touchy issue of teen suicide. The song opens with the striking line â€Å"I never thought I’d d... Free Essays on Sonnet 10, Adam's Song, Jumper Free Essays on Sonnet 10, Adam's Song, Jumper Punk music, adult contemporary, and metaphysical poetry; it looks like these are all from different corners of the universe. Yet, â€Å"Sonnet 10† by John Donne, â€Å"Adam’s Song† by Blink 182, and â€Å"Jumper† by Third Eye Blind has a much closer relationship. These poems all agree that death can be an opportunity to a better life. John Donne (1573-1631) was one of the most renown, English poets of the Metaphysical period. An extremely religious man, Donne’s poems express his yearning for God and his obsession with salvation and death. These poems became known as the â€Å"Holy Sonnets.† For instance, Sonnet 10 emphasizes Donne’s belief in the immorality of the soul. Throughout the entire Sonnet, Donne speaks directly to death. Donne’s personification of death brings the ever so powerful and fearful being to a level equal of the common man. In the opening lines, Donne says â€Å"Death, be not proud, though some have called thee/Mighty and dreadful, for thou are not so;† Moreover, Donne believes that he cannot be killed; his body may be taken away but his soul will live on. â€Å"[P]oor death, nor yet canst thou kill me.† In the recent past, Blink-182 won a Teen Choice Award, a Blockbuster Music Award, and a MTV Award. In Europe they received an MTV Europe Award for Best New Act. They performed on Saturday Night Live and the Tonight Show (twice), appeared in American Pie and opened the Billboard Music Awards. The band also graced the covers of Rolling Stone, Alternative Press (twice), Teen People, Teen and CosmoGirl, just to name a few. With a forum of the magnitude, it is quite easy for Blink 182 to express their ideas and opinions. â€Å"Adam’s Song†, in particular is considered the most provocative and serious song they had ever written. Known for their immature behaviour and amusing lyrics, â€Å"Adam’s Song† deals with the touchy issue of teen suicide. The song opens with the striking line â€Å"I never thought I’d d...

Tuesday, March 3, 2020

Writing Dialogue for Scripts

Writing Dialogue for Scripts In order to write effective dialogue for scripts one needs to break away from writing in a storytelling fashion. Script writing is much more basic. In writing dialogue for scripts one needs to understand how people truly speak to one another. Much of what we see and hear is actually unspoken. It’s in the body language; the way people react to situations and in their emotions. A good scriptwriter will listen to the words that are actually spoken and use those only so that the director and actors can fill in the rest with their actions and movements. Some writers want to inject keys into the dialogue to show the actors how it should be said. Common examples of this would be telling the actor that this line is said in an angry manner or another is spoken while crying. This can get offensive to the actors for you are implying that they cannot do their job without being told of every detail. If you include strong, precise words and phrases when writing dialogue for scripts the emotion will come out and the actor will know exactly what needs to be done. A common mistake writers make, especially those who are used to writing novels, is that they want to explain every little detail while writing dialogue for scripts. They forget that they are writing dialogue to be used in a movie and all the little nuances will be shown to the viewers. Anything more than that will come off as forced and unnatural. Scriptwriters also needs to remember that they’re sharing their creative ideas along with other people. Directors as well as actors need to be able to inject their vision into the making of the movie also. Just make sure that when writing dialogue for scripts you make your vision clear and precise so that the essence of your story comes through. Writing dialogue for scripts requires the writer to know and understand how people speak. Know the characters that you are writing about and have them speak appropriately. You cannot give the same words to someone that is portrayed as being from the streets as another who is a college graduate. They both speak differently and as a good scriptwriter, you’ll know that difference. Having everyone speak in the same way makes for a very boring and uninteresting story. Give your characters distinctive speech patterns and words, you’ll make them much more believable. In doing this, you’ll give the movie director and actors a good feel for the character you are writing about and they’ll naturally follow much more closely to your original idea for the script without you having to point out all the little details. Be visual when writing dialogue for scripts. Always tell the story from a visual point of view. As you are writing this dialogue try to run the movie in your head at the same time. A good exercise would be to watch a movie or a television show and write the dialogue from the show. Then turn off the TV and read the dialogue alone. Does it evoke images that you just saw on the show? If so, ask yourself how the writer was able to get his emotion out in just that way. It’s in the words, study them and learn how the writer was able to get the strong points in the story. Spend time around people, just observing and learning how they interact with one another. Watch more movies, television shows and plays, and see how the professionals go about writing dialogue for scripts. The more time you spend doing this, the better you will get at writing dialogue for scripts.

Sunday, February 16, 2020

Media production Essay Example | Topics and Well Written Essays - 2000 words

Media production - Essay Example On the other hand, in the process of presentation of radio news, some radio stations have some scripts of the communication that happened in the course of the coverage in the scene of the event while others present news in a properly elaborated manner without scripts. This makes the difference between the various radio stations because they show these diverse styles of presenting information to the people so that the audience can understand the events (Gunter, 2012, p.7). Some of the radio broadcasting stations that provide news about events that happen in the world in different ways include the BBC, Classic FM UK and the Real Radio Scotland. The three radio stations have various styles of presenting news to the people in order to reach to the people who receive their news from different physical areas as well as who represents cultural diversities. BBC radio, Classic FM and Real Radio Scotland have a common way of presenting their news to their audience in that they focus have a spe cific language they use in the presentation. The languages through which these radio stations communicate to the audience depend on the people that they target so that they can ensure that they are able to understand the news the present to them. For example, BBC radio uses British English because it was first established in the England and it focused on the people within the country and even when it expanded to other countries, it continued the use of the language. Classic FM radio broadcasts its news in British English considering the fact that it serves a section of the citizens of UK living in North West of England. This means that the people are able to understand the language of the communication through which presenters broadcast news to them and this is a similar case for Real Radio Scotland that uses English language to communicate to the public. This means the three radio stations i.e. BBC, Classic FM and Real Radio Scotland use English in the their presentation of news to their target audience in different parts of the world (Hohn, 2007, p.37). In presentation of the news, these radio stations have both time for giving headlines and some other time allocated where they report the events in details. This means that these radio stations allocate time when they present news in short and another time when the information is given in more details and this is done according to the programmes of these radio stations. Through this style of presentations of news, the audience remain updated on the events that occur in various parts of the world and the details of the events are offered in specific news bulletins hours. These radio stations therefore, have different sessions for long and short news bulletins in different times of the day to ensure they communicate to the audience on as much events as possible of what happens around them (Chantler and Stewart, 2009, p.75). Because of the different times of presentations, the companies present information as sh ort packages so as to reduce the length of time to present the information to the audience. For example, the BBC, Classic FM and Real Radio present news in short packages at different times in the course of the day with some at the beginning of the hour and others at the half hour mark or other designated times in the cour

Sunday, February 2, 2020

Marketing's role is to encourage consumption (Lazer, 1969). This Assignment

Marketing's role is to encourage consumption (Lazer, 1969). This statement is as true now as it was in 1969 - Assignment Example The main role of marketing is to encourage the consumption. In order to increase the consumption of a product or service the company has to first of all develop interest in the minds of the consumers to go for the product. This is the context where the modern definition of marketing is applicable. â€Å"Marketing is the process of interesting potential customers and clients in products and/or services†. The interest created in the minds of the prospective consumers compels them to go for the product and later increases the consumption to a grater extent. A company has to concentrate on the following four components of marketing mix to encourage the consumption. They are products and services, promotion, distribution and pricing. These are the four sensitive areas that a company has to sensibly deal with while marketing is carried out to increase the consumption. When any one of these areas is not properly regarded it is going to affect a company’s growth as it adversely influences the interest of the customer to consume the product and will result in the decline of overall consumption. The paper under discussion tries to prove that the statement ‘Marketing’s Role is to Encourage Consumption’ is as true now as it was in 1969. The main role of marketing is to encourage the consumption even though it has many other functions. All these functions mutually focus on encouraging consumption and thereby increasing the sales and profit. A company’s marketing efforts are directed at the objective of encouraging consumption through customer satisfaction and customer relationship. Maintaining a satisfactory relationship with the consumers is necessary to keep the consumers as customers for ever. A good customer relationship is essential for encouraging the volume of consumption. When a company tries to develop customer relationship, the company actually wants to retain the customers as long as possible. A marketing company would go on

Saturday, January 25, 2020

Social Security Act of 1935: Causes and Effects

Social Security Act of 1935: Causes and Effects Social Security Act of 1935 Before 1935, there were no benefits for the old and other financially challenged persons in America. The only people liable to benefits after their service were veterans who received pensions. The remaining occupations had no benefits after their service (DeWitt, 2010). In every occupation there is a retirement age upon which the employee is considered unable to contribute positively towards the organization. As a result, when employees attain such status they are cut off as employees. Unfortunately, when one had not made savings during their service they would up in the streets as beggars. Alternatively, the elderly would ultimately become dependents especially if they had low wages during their active duty. The fortunate people were those who had been employed in high paying jobs and managed to make huge savings while they were working. Being dependent would mean that you either rely on your siblings or children to cater for your financial needs. In August 1935, Franklin Roosevelt signed the Social Security Act which improved life for the elderly in the society (Gareth and Derthick, 2007). The Act ensured benefits to elderly citizens in the US. As a result, United States of America become one of the first countries in the world to provide support for the elderly in their country. In life, there are complex challenges that are accompanied with old age, based on these challenges most people tend to avoid old people instead of helping them. The US stood out as one of the communities that would rather provide support to the elderly than to lock them out of national benefits. Therefore, this paper discusses  the Social Security Act of 1935, describing factors that led to the development of the legislation (history) including the amendments made to it. In addition it discusses its effects and relation to the American Economy. Social Security history The federal government of America had isolated itself from elderly benefits before the legislation of social security Act. Primarily this responsibility was handled by family members since they are the only social unit most reluctant to abandon their kin. Moreover, this responsibility was accustomed to the local and state governments Social security concerns from the federal government were initiated by the Great depression. During and shortly after the Great depression most Americans especially the elderly were exposed to harsh living conditions. The depression led to the increased unemployment rates ever in the US history (DeWitt, 2010). The elderly who had lost their jobs during this time had no chance of seeking employment elsewhere. In addition, the few remaining vacant spots were consequently filled by the younger work force who had also been sacked as a result of the Great Depression. In January 1935, Franklin Roosevelt decided to write to the congress seeking legislation for social security in the country. Despite of the positive influence that the legislation would have made on humanity, the bill was greatly opposed. Since the president was so eager to pass this bill, he lobbied several senators and even appointed six judges who consequently approved the bill. The president signed the bill seven months late after drafting the later to the congress and it became a law. Social Security Act of 1935 On 14th August 1935, America passed a bill which ended up in the development of social security system that provided benefits for the elderly unemployed, causalities of industrial accidents, unemployed persons, vulnerable mother, children and the physically handicapped. The Act was not specific to the elderly alone but also other economically challenged persons in the society as described. A society is composed of both negative and positive attributes of human nature. Whilst a society is made vibrant by the youth and the young adult through their workability, it should not disgrace the elderly or those unable to fend for themselves (Cogan and Mitchell, 2013). Both entities should coexist together in harmony supporting and encouraging each other where and when necessary. Social Security Act of 1935 is composed of 11 different titles which express support for the economically challenged America citizens. The first title entails grants to states for old-age assistance. The second title encompasses federal Old-Age benefits. Third, grants to states for compensation for the unemployed. Fourth is a grant to states for aid to dependent children. Fifth is grants to states to maternal and child welfare (Cogan and Mitchell, 2013). Sixth is title for public health. Seventh is title for social security board. Eighth is title to taxes with respect to employment. The ninth tile is to tax on employees of eight or more employees. The tenth title is grants to states for aid for the blind. The eleventh title is general provisions. These grants are contributed by both the government and the working population. Both employees and employers contribute differently towards these grants. The federal government then allocated the grants to states based on the quality of a state’s population based on the number of dependent children mothers, unemployed persons and the elderly. This statistics are extracted from the most recent census to aid the allocation process (Cogan and Mitchell, 2013). The social security board manages the collection of revenues attributed to social security funds. Amendments to the Social Security Act of 1935 The first amendment was instituted four years after the signing of the original amendment. In 1939, the act was modified and the beneficiaries were not only the retired worker but also the children and spouse of the retired worker. Initially, the benefits were solely allocated to the retired worker and it was upon them to utilize the benefits on their family. However, after sometime it was discovered that a portion of retired workers misused the funds from their benefit scheme. Instead of using the funds in enriching their lives they wasted the money on personal needs as irresponsible consumption of alcohol (King and Wayne, 2009). To minimize these, the federal government decided to recognize both the children and spouse of a retired worker and they were also affiliated to the retired worker’s benefit. The first amendment was later preceded with a series of changes until the 2008 during Obama’s reign, there have been addition to the social security trustees. For instance Medicare has been slotted together with social security (Hodges, 2013). Not only financial benefits are allocated to the beneficiaries but also medical benefits. This is as a result of current concern for high quality Medicare which is expensive. Therefore, dependent mothers and children were more likely to miss out. But with the amendments of the current administration the poor and the physically challenge would also have equal chances in obtaining high quality healthcare as the rich in the society (King and Wayne, 2009). Effects of the Act Production in any system is determined by the morale manifested by the working force. The standard age of retrenchment is not an indicator of senescence in human resource capability. Retrenchment is a tactic used by the government to create employment opportunities for the youth. Therefore, when people retire form civil service, they might still productive in their present locations (Cogan and Mitchell, 2013). Grants allocated to the old serves as an inspiration to these elderly population. This money can be used in establishing small scale enterprises which serve as injection to the economy. Grants allocated to dependent children helps these children obtain education and end up as positive resource for the economy. Education is a positive contributor to strong economy. In addition, education is directly proportional to the economic strength of a country. As a result, the US poses as the strongest economy in the world based on positive human resource which is due to high quality education in the country (Hodges, 2013). Children without education or those who lack other basic needs end up in the streets. Once on the streets they are more likely to indulge in criminal activities to meet their needs. Consequently, this result to increased crime rate which ruins an economy. When dependent mothers lack sufficient financial support it leads to strenuous consequences. The first problem is associated with delivery of pregnant mothers. Since they are not capableof financing safe delivery costs in hospitals, they would opt for unsafe birth avenues which are cheaper and require lesser or no paper work (Gareth and Derthick, 2007). Unfortunately, this might lead to the  death of either the mother or child or both. High mortality rates also negatively impact the economy. However, with grants being offered to states for dependent mothers and children in the United States as a result of the social security Act negative attributes associated with dependent mothers and children are lower compared to other regions in the world (King and Wayne, 2009). In conclusion, Franklin Roosevelt unveiled a formidable mechanism of ensuring that all members of the society are catered for. In addition, the system also contributes positively towards the economy. Despite the amendment made to the act the primary objective has been maintained. References DeWitt, L., (2010) The Development of Social Security in America, Social Security Bulletin, Vol. 70(3) Hodges, K., (2013), Debating Social Security: Understanding and Evaluating Perspectives on the Social Security Act of 1935, Academy for College Career Exploration, Baltimore City Public School System King, T. and Wayne, C., (2009), The History of Major Changes to the Social Security System, The CPA Journal May Issue Gareth, D. and Derthick, M., (2007), Race and social welfare policy: The Social Security Act of 1935. Political Science Quarterly 112(2) Cogan, F. and Mitchell, O., (2013), Perspectives from the President’s Commission on Social Security reform, Journal of Economic Perspectives Vol. 17(2)

Friday, January 17, 2020

To What Extent Was Stalins Reign Successful

Throughout the reign of Stalin he was able to establish himself as a successful dictator through totalitarian rule. He became the undisputed leader of the USSR and the factors that enabled him to do so were Industrialisation, his social policies and his ability to defeat Hitler in World War Two. However, through Stalin’s political career he also encountered many failures. These were Collectivism, the purges and the terror he caused by the people living in Russia during his reign. Stalin’s reign was successful through Industrialisation.He modernised industry by introducing the 5-Year Plans, which consisted of two plans. The first plan from 1928 to 1933 and the second to 1932 to 1937 and they had the aims of improving the Russian industry. Many of the regions of the USSR were backward. Stalin believed that ‘to be backward was to be defeated and enslaved, but if you are powerful people must beware of you. ’ There were many successes of the 5-year plans. The US SR was turned into a modern state, which was able to resist Hitler’s invasion and as well as that there began to be a genuine communist enthusiasm displayed among the young ‘Pioneers’.There were huge drastic improvements in the industry; the output was projected to increase by an enormous 180% over 5 years and there were also huge achievements in coal, steel and hydroelectric power productions. The targets he had set were impossibly high however Stalin believed that he could force a nation to meet them. Overall throughout his reign he achieved fantastic successes, but at a big human cost, and while industrial output soared, the production of consumer goods remained static.Another way Stalin was successful during his reign was through his social policies. In 1936, Stalin published a new constitution. Soviet citizens were granted the right to a job, social security, equality, health care and education. They were also promised freedom of speech and right of a fair t rial. Before this, after the 1917 revolution, there had been a lot of social changes however, Stalin returned the USSR to traditional values that related to the communist rules and regimes.Despite this, there was an increase in the number of women entering the workforce and child -minding services were set up in every factory to accommodate the needs a woman. Women had more rights given to them and the educational systems dramatically improved leaving to key successes. Stalin ultimately wanted the people to believe that strong leadership was good for the USSR and through this time he was seen in a very ‘positive light’. Evidently, through the introduction of new social policies, Stalin was successful during his reign over Russia.By having the ability to defeat Hitler in World War Two, Stalin’s reign was successful. Hitler at the time was attempting to invade the Soviet Union, and Stalin kept retreating into the Soviet territory. After many battles within the Sovi et Territory, Hitler began to realise that the Soviets were beginning to win battles. The broken troops in 1941 were replaced with new soldiers that were willing to defend the ‘motherland’. While Hitler was pouring more of his reserves into the battle, Stalin just began to scratch the surface of his reserves leaving him with more troops.After the battle of Stalingrad over 91,000 of Hitler’s army had been captured and their supply line was cut. The Red Army pushed the Nazi forces back to Berlin in 1945 and in The Battle of Berlin; The Red Army took control over Berlin, which is Germany’s capital. Through his leadership skills and having the ability to ‘not lose his nerve’ and stay in Moscow when Germany was closing in he was able to defeat Hitler in World War Two, evidently making Stalin’s reign successful. However, Stalin had many failures throughout his reign, one of which was through collectivism.Stalin had a strong desire to modernis e agriculture, which led him to collectivise the farms of Russia, uniting them and putting them under full state control. Stalin thought he needed to collectivise farms because Soviet agriculture was backward, food was needed for workers in towns and this was essential if the five-year plans were to succeed. The NEP wasn’t working, by 1928; the USSR was short of 20 million grains that were needed to feed the people in towns. Another reason Stalin collectivised agriculture was because the Kulaks opposed communism, as they liked their ‘private wealth. The Kulaks hid food from the government collectors and became very influential on peasants, so therefore, Stalin wanted to destroy them. From this came disastrous implications which included the fall of stock, an example of this is in 1928, 73 Tons of Grain was produced however, in 1933 this figure fell to 69 Tons of Grain produced. This lead to a famine because there wasn’t enough food for the people of the USSR and in 1923, 33 million Russians died as a result of the famine.Another failure was that the Kulaks were eliminated, however, in Stalin’s eyes this was a major success. Overall through collectivism Stalin experienced a failure through his reign. Another failure during Stalin’s reign was through the Great Purges. At fist the actions of the purges were limited to ‘removing membership cards’. However, it became much more brutal as it escalated quickly as it expanded onto the majority of the population. One out of eighteen in the USSR was accused, put on trial and then either sent into exile of executed.Some of the most developed minds in the government were killed because they didn’t agree with the policies Stalin put forward. Purging of the officers in the army in the 1930s also weakened the Red Army, which caused the collapse and loss of Western Russia to Nazi forces in 1941. Through all of what the great purges caused another failure for Stalin’s reign. Through the terror that Stalin caused onto the people of Russia, people lived in fear of him, which became a failure of his career. Stalin believed that Russia had to be united, with him as a leader if it was to be strong.He also believed that Russia has 10 years to catch up with the western world before Germany invaded and because of this Stalin became extremely paranoid and ‘power-mad’. The results of Stalin’s enforced terror was Russia came to dominate the whole of the USSR, the Orthodox Church was attacked and twenty million people were arrested. Most people lived in fear of the secret police and the industry grew as the terror caused provided free slave labour. A Stalin cult was formed and the army and navy weakened due to the purges of leading officers.Through all of these things he caused terror to the people of Russia making this a failure in Stalin’s reign. Overall, Stalin’s greatest success included becoming the undisputed leader o f the USSR through Industrialisation, his social policies and his ability to defeat Hitler in World War Two, however this came a greater cost to the people of Russia by collectivisation, the Great Purges and the terror he enforced upon the people of Russia. So, therefore, Stalin was successful through his reign to some extent however he did have acts that hindered his success.

Thursday, January 9, 2020

The Media s Impact On The Television Industry - 2116 Words

Technological advances have made a significant impact on the television industry in Australia. While new technology encourages the TV networks to improve the local content to satisfy the demanding young audience, it also scatters the audience into different media platforms and drives them away from traditional TV broadcasts. The first part of this essay will analyze the current trends in the Australia television industry. As the audience tends to spend more time on the Internet interacting with the live TV programs and watching videos content, the commercial TV networks still broadcast quality local content to attract the audience. The second part will address major challenges that television industry is facing and how particular companies including Optus and Channel Nine cope with this hardship. These challenges mainly emerge from the development of the streaming video on demand services. The final part will discuss the future of the free-to-air television in Australia as the audien ce keeps fragmented. Audiences start using new media technology to share their thoughts about the live broadcasting of television programs. The television industry understands the audiences’ desires for interaction, therefore developing media platforms for viewers to start online conversations and share comments about certain TV shows. The most popular social media platform of which TV companies take advantage is Twitter as this is illustrated by the explosion of Tweets relating to TV programsShow MoreRelatedHistory of Mass Media1150 Words   |  5 PagesHISTORY OF MASS MEDIA UNIT PLAN LECTURE AND TUTORIAL:- DAY : MONDAY TIME : 8.00 to 11.00 am ROOM : R4.2 OBJECTIVE To introduce students to the historical development of media, including books, newspapers, magazines, radio and TV broadcasting and cinema. 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Wednesday, January 1, 2020

Description of the Organisation - Asfa Plastic Surgery - Free Essay Example

Sample details Pages: 4 Words: 1329 Downloads: 8 Date added: 2017/06/26 Category Medicine Essay Type Analytical essay Did you like this example? Description of the Organization â€Å"Get The Look You’re Looking For.† That is our motto at Asfa Plastic Surgery! It’s also exactly what we represent as a company. We aspire everyone to be as happy as they want when it comes to their appearance. Not to worry about the price, or what their neighbors will say, but focus solely on their own happiness and how we can help make it happen. We also give hope! Hope that after they have been through a diagnosis of breast cancer, or skin cancer, that they will be able to return to a normal life with minimal scarring and only a slight reminder of what they have been through. Running a business, such as this one, and in such a tight knit location, where everyone knows everyone, is very challenging. Asfa Plastic Surgery, PC is run by the owner/physician Dr. Saied Asfa, and his wife who as the Vice President is also in charge of marketing. Dr. Asfa came from Isfahan Iran, where he lived all his life aspiring to become a physician. He attended the best Americanized universities, while attending medical school and graduated with a medical degree, in the top one percent of the national college pool. Asfa Plastic Surgery is set in a beautiful location, close to the hospital, approximately five miles off of the local interstate eighty one exit, this makes our office easily accessible but away from the hustle and bustle of major traffic. Our office consists of three employees, a licensed practical nurse, a certified nursing assistant/administrative assistant, office manager/certified professional coder and surgery scheduler, and the physician. In our office our employees are required to multi-task, being able to cross train with medical assisting, billing, reception and scheduling. Our culture welcomes new and fresh ideas, and numerous responsibilities with regards to the business. This provides the employees of Asfa Plastic Surgery with an interest in the business itself, and makes it mor e than just a job. I work as the Administrative Assistant for a small, yet very well-known plastic surgery office in Harrisonburg Virginia. I joined this company in May of two thousand nine, where I was part of basically the same layout that we currently run, only three employees, and all sharing responsibilities and tasks. I met Dr. Asfa by chance through a school board posting at Blue Ridge Community College. They were looking for a medical assistant with receptional experience as well. With an office as busy as ours, it didn’t take long before I just had to jump into the work full force. Everything was a little overwhelming at first, but the office culture was such a relaxed atmosphere that I felt right at home in this position. Not only was I overwhelmed but all of us were starting this new business venture with Dr. Asfa, so we kind of had to learn as we went. Our billing was being outsourced through another company, however, we still completed the bills like we wer e going to be the one sending them to the insurance company or patient. This frustrated me and after being there almost six months we took over the billing full force. Our goal was to eliminate billing errors, retractions, and write offs for our office, so that we could increase our revenue and reduce our debt. Dr. Asfa was concerned with this as well, and was interested to learn how he could improve his notes, and learn the proper coding marks, so that he could avoid retractions and denials, decreasing write offs. This was an exciting venture for me, one that I never would have foreseen myself in. It was new and difficult, but it paid off and we ended up appealing lost funds, retractions and write offs, allowing us to get back thousands of dollars that the outsourced company had filed away. Being able to control the billing first hand in our office provided us with a sort of structure we have never had before. It allowed me to open up my duties as an administrative assistant and provide Dr. Asfa with an opportunity to have more control over his finances, where billing was concerned. As the administrative assistant I was responsible for getting all the superbills from the physician, making sure they were marked with Current Procedural Terminology or CPT codes, as well as the correct International Classification of Diseases or ICD-9 codes and the correct modifiers. This was quite a task, and not only carried out by me, but also the office manager who compared the notes when I completed the daily batch with all the superbills. This did however provide our office with a lot less clerical and billing issues in the future increasing our revenue and allowing our time to be used more wisely. We held monthly meetings to provide the physician with a layout of the progress we were making with this new venture and educated him on things he could do to help the process go more smoothly. Gradually we learned the proper procedures to address any billing issue before it b ecame a huge problem. Before I was hired into my position the office manager would do most of the imputing of information into the billing tab, and then as I mentioned before, all billing was outsourced. After I was trained for the most part, billing and the proper rules and regulations with regards to that was done in office. Everyone was informed and the office became more structured, however still maintaining our relaxed cultural atmosphere. This new structure shifted a lot of responsibilities around throughout the office, but was mainly handled by myself, the office manager and physician. During this time of restructuring, I was given a large raise and bonus and provided with more managerial duties. Problem Statement Asfa Plastic Surgery became more organized by reintroducing their own billing back into the company, however there was still an area that required more focus. Asfa Plastic Surgery needs to allow for a professional biller and coder that can strictly focus on the billing aspect of the company and not be required to obtain so many other duties. Our office does not hire new staff on a regular basis and when we do, unfortunately we have not been able to find someone that can fit our company culturally. We review resumes, call references, all the normal hiring things, but we seem to focus on the wrong skill set. All the procedures we go through in the interviewing process tells us nothing about the actual ability or skill level this person has. We know what kind of person we are looking for and what is expected of them as an employee of such a small business, however our problem becomes that we can’t get the physician to hire someone full time. Dr. Asfa wants a person who only works the two days a week he is in office and he wants us all to multi-task our responsibilities. This has been discussed with the office manager who agrees this position will be a hard one to fill. In the last five years I have been an employee we have incr eased our clientele by thousands, but still run the office with three individuals because we can’t find someone willing to work with his standards of hire. We need to make him see that we need to split up the billing duties to alleviate some of the work load, and ensure that our revenue continues to stay up and errors stay down. I will research why it is important for our office to hire a person who is trained and certified in professional billing and coding. Why it is important in the job that we do, that things are precise and correct and why multi-tasking when handling billing and coding procedures is not the best practice. Lots of research has been conducted on this subject and the importance of its accuracy. Don’t waste time! Our writers will create an original "Description of the Organisation Asfa Plastic Surgery" essay for you Create order