Media production Essay Example | Topics and Well Written Essays - 2000 words

Media production - Essay Example On the other hand, in the process of presentation of radio news, some radio stations have some scripts of the communication that happened in the course of the coverage in the scene of the event while others present news in a properly elaborated manner without scripts. This makes the difference between the various radio stations because they show these diverse styles of presenting information to the people so that the audience can understand the events (Gunter, 2012, p.7). Some of the radio broadcasting stations that provide news about events that happen in the world in different ways include the BBC, Classic FM UK and the Real Radio Scotland. The three radio stations have various styles of presenting news to the people in order to reach to the people who receive their news from different physical areas as well as who represents cultural diversities. BBC radio, Classic FM and Real Radio Scotland have a common way of presenting their news to their audience in that they focus have a spe cific language they use in the presentation. The languages through which these radio stations communicate to the audience depend on the people that they target so that they can ensure that they are able to understand the news the present to them. For example, BBC radio uses British English because it was first established in the England and it focused on the people within the country and even when it expanded to other countries, it continued the use of the language. Classic FM radio broadcasts its news in British English considering the fact that it serves a section of the citizens of UK living in North West of England. This means that the people are able to understand the language of the communication through which presenters broadcast news to them and this is a similar case for Real Radio Scotland that uses English language to communicate to the public. This means the three radio stations i.e. BBC, Classic FM and Real Radio Scotland use English in the their presentation of news to their target audience in different parts of the world (Hohn, 2007, p.37). In presentation of the news, these radio stations have both time for giving headlines and some other time allocated where they report the events in details. This means that these radio stations allocate time when they present news in short and another time when the information is given in more details and this is done according to the programmes of these radio stations. Through this style of presentations of news, the audience remain updated on the events that occur in various parts of the world and the details of the events are offered in specific news bulletins hours. These radio stations therefore, have different sessions for long and short news bulletins in different times of the day to ensure they communicate to the audience on as much events as possible of what happens around them (Chantler and Stewart, 2009, p.75). Because of the different times of presentations, the companies present information as sh ort packages so as to reduce the length of time to present the information to the audience. For example, the BBC, Classic FM and Real Radio present news in short packages at different times in the course of the day with some at the beginning of the hour and others at the half hour mark or other designated times in the cour

Marketing's role is to encourage consumption (Lazer, 1969). This Assignment

Marketing's role is to encourage consumption (Lazer, 1969). This statement is as true now as it was in 1969 - Assignment Example The main role of marketing is to encourage the consumption. In order to increase the consumption of a product or service the company has to first of all develop interest in the minds of the consumers to go for the product. This is the context where the modern definition of marketing is applicable. â€Å"Marketing is the process of interesting potential customers and clients in products and/or services†. The interest created in the minds of the prospective consumers compels them to go for the product and later increases the consumption to a grater extent. A company has to concentrate on the following four components of marketing mix to encourage the consumption. They are products and services, promotion, distribution and pricing. These are the four sensitive areas that a company has to sensibly deal with while marketing is carried out to increase the consumption. When any one of these areas is not properly regarded it is going to affect a company’s growth as it adversely influences the interest of the customer to consume the product and will result in the decline of overall consumption. The paper under discussion tries to prove that the statement ‘Marketing’s Role is to Encourage Consumption’ is as true now as it was in 1969. The main role of marketing is to encourage the consumption even though it has many other functions. All these functions mutually focus on encouraging consumption and thereby increasing the sales and profit. A company’s marketing efforts are directed at the objective of encouraging consumption through customer satisfaction and customer relationship. Maintaining a satisfactory relationship with the consumers is necessary to keep the consumers as customers for ever. A good customer relationship is essential for encouraging the volume of consumption. When a company tries to develop customer relationship, the company actually wants to retain the customers as long as possible. A marketing company would go on